COMMERCIAL READINESS ASSESSMENT

What will it take to
MAKE YOUR IDEA REAL?

BEFORE YOU INVEST YOUR TIME AND MONEY, WE'LL TELL YOU WHERE THE CHALLENGES ARE AND HOW TO OVERCOME THEM.

GET STARTED

Before you go too deep

Find out if there’s a viable path to a finished product before spending months developing your food concept, only to uncover critical flaws. Drawing on our experience helping hundreds of brands formulate thousands of products, we help packaged food & beverage brands prioritize innovation ideas between “now,” “later,” and “maybe someday.”

Get your Commercial Readiness Assessment

As an innovative food & beverage brand, you’re doing consumer research and coming up with exciting ideas to launch your next product. But how do you know which has the clearest path to market?

Get the technical know-how you need to proceed with your innovation concepts. Our experts will assess them for their feasibility on a technical, ingredients, and manufacturing level to help guide decision-making.

  • Uncover red flags
  • Estimate time to market
  • Identify potential areas to pivot

Find out if your product is feasible in these key areas

We assess commercial readiness in all the following areas to help you get your product right, in both form and function.

Process Flexibility
How many ways can the idea be made?
Formula Complexity
What technical hurdles does the formula present, and how might they be resolved?
Coman Options
How many facilities exist that can make this product?
Capacity Pressure
Within these facilities, is there enough available line time?
Production Economics
Are minimum order quantities (MOQs) and tolling favorable?
Ingredient Economics
What are the dynamics of supply, vendors, and pricing for key ingredients?
Packaging
What are the options and which best meet your brand and business goals?
Time to Deploy
What is the estimated window to develop and deploy the idea?

HOW IT WORKS

Quantitative scorecard

We do the research; you get a Commercial Readiness Scorecard for each of your concepts ranked for the above factors.

Qualitative implications

Add depth to your decision with practical commentary from our experienced food & beverage product experts.

Discover unlocks

Get guidance on which “unlocks” are key to making your favorite concepts work

Innovation roadmap

Walk away with an innovation roadmap of which concepts to pursue when to help guide your product pipeline.

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We've helped these and many more
brands bring their big ideas to life.

OUR EXPERTS ARE HERE TO HELP

We're here to support

YOUR INNOVATION PIPELINE

Contact us today to get started with your packaged food or beverage concept Commercial Readiness Assessment.