About

About

Our Origins

Unsatisfied by traditional approaches to food & beverage product innovation, Jeff Grogg founded JPG Resources by fusing breakthrough vision and grounded functional know-how to deliver impactful business results for emerging brands and global CPGs. Since 2009, the JPG team has grown to over 50 industry diehards from a broad range of disciplines and built a sound reputation by bringing thousands of new SKUs to market.

Jeff Grogg, Founder

Each day, we work side by side with our clients to bring ideas to life, create delightful food, and build thriving businesses.

We build better food.

Practice & Functional Leaders

With years under our belt at the world’s leading food & beverage operations, we’ve lived best-practice. We know the journey and our contributions aren’t isolated; they’re fuel for a greater objective. And, like the entrepreneurs and business leaders we work beside, our team knows the only solution is finding a solution. It’s not only if it can be done—but how.

32
32
F500 CPG Alumni
9
9
Founders
12
12
Functions
1K+
1K+
Years

Battle Creek

62 Michigan Avenue East
Battle Creek, MI 49017

Our downtown Battle Creek innovation hub is 12,000 square-feet of food labs, test areas, guest kitchens, collaboration space—and maybe a keg or two of great Michigan beer. The perfect environment to build better food.

New York City

511 W 25th St.
New York, NY 10001

Our Manhattan collaboration space keeps us in the center of the ever-evolving NYC food scene while serving as the base of operations for our RCV Frontline Fund.

Our Ventures

We are in the trenches every day, tackling and solving problems on behalf of our clients, but we're not satisfied to sit on the sidelines and tell. Where we see opportunities, we act. We partner, we invest, and we found new ways to build a better food industry.

Brandjectory
Brandjectory

A community of early-stage CPG brands and investors fusing the best of social networking platforms and secure file distribution tools. A joint-venture of the Movitz Group, the Litchfield Fund, and JPG.

RCV Frontline
RCV Frontline

$20M early-stage food & beverage fund that leverages its partners’ operational knowledge and deep industry resources to help portfolio brands accelerate growth and build sound, sustainable businesses.

Cask & Kettle
Cask & Kettle

An inspiration from within our team, spun out to create the first ready-to-brew hot cocktail brand with four delightful flavors, prepared perfectly with your favorite coffee-pod brewing system.

Snackwerks
Snackwerks

A flexible, mid-scale snack manufacturer located in Battle Creek, Michigan. Snackwerks is the second "coman" founded by Jeff Grogg with a lean and agile approach to food manufacturing.

Ways we give back.

Our culture is committed to elevating “food” in a broad way. We partner with local high school career programs, stand beside community aid organizations, and support international nutrition and crowdfunding initiatives — all while helping founders from every walk of life start and build thriving food businesses.

Kiva
Kiva

Kiva is an international nonprofit organization with a mission to alleviate poverty by connecting people through lending. By lending as little as $25 on Kiva, you can help a borrower start or grow a business, go to school, or access clean energy to realize their potential.

Edesia
Edesia

Our company and team members alike partner with Edesia Nutrition to provide Plumpy’Nut therapeutic food packets to severely malnourished children. To date, our team has helped provide life-giving nutrition to more than 1,300 children!