Health Warrior

Making the Impossible Possible

Acquisition and

EXIT

to PepsiCo

Sales Growth

11X

in under 2 years

Improved Margins

points

Marketing, Strategy, Product Development, Coman Search, Supply Chain Management

USE CASES

Snack, Better-For-You

PRODUCT FORMAT

Disruptive Innovation, Growth & Optimization

BUSINESS GOAL

THE AMBITION

From Chia Seeds to Snack Bars

Health Warrior, founded by Shane Emmett, Dan Gluck, and Nick Morris, aimed to diversify their chia seed business into consumer packaged goods, focusing on making a nutrition bar with superfoods as a main ingredient, not sugar.

THE CHALLENGE

Early Struggles in Product Development

Despite their passion and initial efforts, Health Warrior faced significant challenges in early product development, working with multiple R&D professionals who said it wasn’t possible. They struggled to create a marketable chia bar that met their mission, quality standards and business goals.

THE SOLUTION

Overcoming Hurdles

Health Warrior teamed up with JPG, leveraging their expertise in strategy, product development, operations, and the CPG industry to overcome initial hurdles and ensure that chia seeds were the primary ingredient while maintaining low sugar content.

THE OUTCOME

National Launch and Market Success

With JPG's guidance, Health Warrior successfully launched their chia bars at Whole Foods, achieving national distribution and market presence.

"JPG Resources accelerated our product development and helped us launch nationally with Whole Foods, transforming our business."

Shane Emmett, Co-Founder

THE IMPACT

Innovation and Growth Leading to Acquisition

Health Warrior's journey from a B2B chia seed supplier to a successful nutrition bar company highlights the transformative impact of strategic partnerships.

JPG's comprehensive support and industry expertise were crucial in navigating the challenges and achieving remarkable growth, ultimately leading to Health Warrior's acquisition by the global giant, PepsiCo.

Acquisition and

EXIT

to PepsiCo

Sales Growth

11X

in under 2 years

Improved Margins

points

THE PROCESS

Bespoke solutions for every ambition

With JPG’s end-to-end capabilities, we were able to tailor our approach to fit Health Warrior's exact needs, allowing them to take the best path for optimization and growth.

Design