Lighthouse

Lighthouse

Innovation strategy to identify sound, consumer-led opportunities for new products and new brands.
Lighthouse

Lighthouse

Innovation strategy to identify sound, consumer-led opportunities for new products and new brands.
Lighthouse

Lighthouse

Innovation strategy to identify sound, consumer-led opportunities for new products and new brands.
Lighthouse

Lighthouse

Innovation strategy to identify sound, consumer-led opportunities for new products and new brands.

Insight to Launch

Lighthouse is built on JPG's unique vantage point of dynamic consumer trends and the ceaseless evolution of the food & beverage landscape, to illuminate whitespace opportunities for innovation and chart the optimal path to the shelf. To do this, we partner with emerging and existing brands through specialized engagements that are purpose-fit for their stage in the growth cycle.

Business Origin

New food business creation

Portfolio & Pipeline

New product innovation, optimization, and growth

Innovation Marketing

Research & insights consulting and execution

Insight to Launch

Lighthouse is built on JPG's unique vantage point of dynamic consumer trends and the ceaseless evolution of the food & beverage landscape, to illuminate whitespace opportunities for innovation and chart the optimal path to the shelf. To do this, we partner with emerging and existing brands through specialized engagements that are purpose-fit for their stage in the growth cycle.

Business Origin

New food business creation

Portfolio & Pipeline

New product innovation, optimization, and growth

Innovation Marketing

Research & insights consulting and execution

Insight to Launch

Lighthouse is built on JPG's unique vantage point of dynamic consumer trends and the ceaseless evolution of the food & beverage landscape, to illuminate whitespace opportunities for innovation and chart the optimal path to the shelf. To do this, we partner with emerging and existing brands through specialized engagements that are purpose-fit for their stage in the growth cycle.

Business Origin

New food business creation

Portfolio & Pipeline

New product innovation, optimization, and growth

Innovation Marketing

Research & insights consulting and execution

Insight to Launch

Lighthouse is built on JPG's unique vantage point of dynamic consumer trends and the ceaseless evolution of the food & beverage landscape, to illuminate whitespace opportunities for innovation and chart the optimal path to the shelf. To do this, we partner with emerging and existing brands through specialized engagements that are purpose-fit for their stage in the growth cycle.

Business Origin

New food business creation

Portfolio & Pipeline

New product innovation, optimization, and growth

Innovation Marketing

Research & insights consulting and execution

Building Better Food

Our approach to food & beverage innovation spans from an initial idea all the way to a finished product in market.

“Large Room”

Diverse functions coming together, from idea to concept to launch. At pace and in sync.

Wide View

We partner with 100+ brands a year, spanning key categories and trends. We see things others don’t.

Art + Science

Our team combines intellectual horsepower and creativity with proven, operational know-how.

Solution Centric

We know the only solution is finding a solution. It’s not if it can be done—but how.

Business Origin

Comprehensive strategy and execution in the creation of new food & beverage businesses from inspiration to exit.

- How do I bring my idea to life?

- What sets me apart from the competition?

- Who is my ideal target, and how do I reach them?

- What is my best path to launch and grow?

Portfolio & Pipeline

Maximize existing portfolio and build innovation pipeline that aligns with brand equity and consumer trends and needs

- Where can my brand go from here?

- How do I lean into today’s food trends?

- Which concept should I take to market?

- How can I expand my product portfolio?

Business Origin

Comprehensive strategy and execution in the creation of new food & beverage businesses from inspiration to exit.

- How do I bring my idea to life?

- What sets me apart from the competition?

- Who is my ideal target, and how do I reach them?

- What is my best path to launch and grow?

Portfolio & Pipeline

Maximize existing portfolio and build innovation pipeline that aligns with brand equity and consumer trends and needs

- Where can my brand go from here?

- How do I lean into today’s food trends?

- Which concept should I take to market?

- How can I expand my product portfolio?

Start with the Destination

To us, it's so much more than creating a product. Successful food & beverage innovation encompasses the complete journey from initial idea all the way to a finished product in market, delivering positive business outcomes and sustainable value.

$850m

Growth Unlocked

While on the surface we create food, our real value is a commitment to produce positive business outcomes for our clients.

$850m

Growth Unlocked

While on the surface we create food, our real value is a commitment to produce positive business outcomes for our clients.

$850m

Growth Unlocked

While on the surface we create food, our real value is a commitment to produce positive business outcomes for our clients.

$850m

Growth Unlocked

While on the surface we create food, our real value is a commitment to produce positive business outcomes for our clients.

The only solution is finding a solution — it's not if, but how!

That’s why we balance our intellectual horsepower and creativity with broad operational experience to generate fleshed-out and feasible models that consider all aspects of the path to market. A fluffy product concept with no development path is not a business.

2500
2500
Products Conceived & Launched
147
147
New Brands Created
80%
80%
SKUS ON SHELF 2+ YEARS
2500
2500
Products Conceived & Launched
147
147
New Brands Created
80%
80%
SKUS ON SHELF 2+ YEARS

The only solution is finding a solution — it's not if, but how!

That’s why we balance our intellectual horsepower and creativity with broad operational experience to generate fleshed-out and feasible models that consider all aspects of the path to market. A fluffy product concept with no development path is not a business.

Lighthouse Services

Whether you want to launch your first food business or you need to build something new for your household brand, our Lighthouse team has you covered—we see things others don’t.

Whitespace Identification

Business Origination

Brand Foundations

Positioning

Model / Concept Review

Business Profile

Competitive Benchmarking

Market / Consumer Trends

Research & Insights

Consumer Immersion

Innovation Strategy

Ideation & Co-creation

Product Pipeline

Portfolio Management

Category Expansion

Concept Development

Validation Studies

Agency Guidance