Strategy, Marketing & Sales Team

Lucinda Wright 200x200

Team Lead: Lucinda Wright

  • Former VP of Marketing, Kellogg Company
  • Developed new brand and business platforms and managed all innovation phases from ideation to commercialization
  • Increased revenue, profit and margin for Kellogg’s natural/organic division
  • Key leader in Kashi brand and other mergers and acquisitions
  • Grew sales in all channels for Kellogg Company and Meijer
  • Awarded Top 20 Best New Frozen Products of the Year from Supermarket Review



Bob Shirey

  • Retired director of customer marketing at Kellogg Company with 30 years experience
  • Former director of contracted sales and new business development at Kellogg Company
  • Owner Beyond Tomorrow, a sales consultancy



Theresa Vitta

  • Over 20 years of VP and Director level global consumer product marketing strategy roles
  • Grew sales by 59% over 18 months on Kellogg’s Special K Brand through new market expansion
  • Principal of Global Brand Solutions, LLC, a strategy and marketing consultancy

Rhonda Aley-headshot 2013-200-200

Rhonda Aley

  • Former Director of Brand and Packaging for all private label business at Meijer responsible for the Own Brand portfolio of 40+ brands, including the strategic direction, brand positioning and creative execution
  • Has in-depth knowledge of graphic artwork production, pre-press and printing processes through which she delivers accelerated speed-to-shelf and sales growth
  • Holds a marketing and advertising degree from Western Michigan University

Kathy Holt

Kathy Holt

  • Provided sales leadership of business and distributor development for Kraft, Nestle and Schreiber Foods
  • Former Foodservice VP of Sovena Group, a global olive oil company
  • Versed in trade spend and building sales strategy through growth in national and private brands and experienced in multiple channels, including foodservice, convenience and club

Jeff Chadwell_fs sales

Jeff Chadwell

  • 30 years of business experience at Kraft Foods, including leadership roles in  operations & engineering at both plant and corporate levels; and channel and brand marketing
  • Experienced in commercializing and launching product lines in foodservice including Gevalia Kaffe, and signature labels in partnership with McDonald’s, Sodexo and Sysco
  • Holds a BS in Mechanical Engineering from Purdue University, and an MBA from University of Chicago, Booth School of Business