Caulipower
From launch to category leader
BECAME THE
gluten-free frozen pizza
business in under 5 years
position in its primary category
Strategy, Product Development, Coman Search, Supply Chain Management
Frozen
Brand Launch, Disruptive Innovation
THE AMBITION
Crafting delicious gluten-free meals
Driven by the need for nutritious, gluten-free meal options for her sons with Celiac Disease, Gail Becker was on a mission. Her goal? Crafting delicious, easy- to-prepare, and better-for-you meals. She found ideas and inspiration in a health-conscious community and decided to try cauliflower crust pizzas.
THE CHALLENGE
Launching and scaling a game-changing brand
Identifying an unmet market need for delicious gluten-free pizza, Gail sought to translate her inspiration into a thriving business. Her pursuit involved formulating a recipe and finding a manufacturer to facilitate scalability and growth.
THE SOLUTION
Transforming a vision into reality
JPG developed commercial formulas aligned with Gail's vision. The pivotal step was securing a manufacturing partner capable of scaling production and willing to collaborate with a startup. Beyond this, our involvement extended to optimizing production, supply chain management, and quality and sensory testing.
THE OUTCOME
Caulipower’s rise from startup to category leader
From the brand's inception, JPG partnered with Gail to design, build and optimize her vision to create and establish the breakout veggie-proud, grain-free brand, Caulipower.
“JPG’s comprehensive support and guidance helped me grow the brand from launch to a breakout category leader. ”
THE IMPACT
Revolutionizing the market and inspiring change
Caulipower disrupted the market by meeting unmet consumer needs, particularly in gluten-free options. Its success transformed frozen pizza, compelling major CPG brands to adapt to changing consumer demands, showcasing the power of innovation and market responsiveness.
The ongoing collaboration has delivered multiple successful product launches beyond pizza, expanded co-manufacturer networks, and streamlined operations, helping Caulipower swiftly become a top player in its category, achieving $100m+ in under five years.
BECAME THE
gluten-free frozen pizza
business in under 5 years
position in its primary category
THE PROCESS
Bespoke solutions for every ambition
With JPG’s end-to-end capabilities we were able to tailor our approach to fit Gail’s exact needs, allowing her to take the best path for launching and growing Caulipower.
Design
- Brand foundations
- Product optimization through iterative prototyping
- Concept assessment
Build
- Formula
- Co-manufacturers, suppliers, and distributors
- Trial and launch
Optimize
- Streamline SCM
- Cost and process optimization
- Ongoing pipeline development
Ready to discuss your ambitions to launch, grow or innovate?
Talk to our food and beverage experts today and see your brand reach its full potential.